Passionate Product Experts

Who We Are

 

Retail Trained. Manufacturer Focused. Results Driven.

Bellwether-Pacific is a trusted retail and sourcing partner built by leaders with deep experience inside major US retailers, global distributors, and world class manufacturers. Our backgrounds span merchandising, product development, global sourcing, supply chain, and national account leadership across multiple categories.

We help brands and manufacturers introduce products, strengthen assortments, and grow their retail presence. Our team has managed private label programs, guided national brand launches, developed product lines from concept to shelf, and supported manufacturers as they expand into North American retail.

Based in Atlanta, Bellwether-Pacific brings together retail knowledge, manufacturing expertise, and hands-on execution to deliver practical solutions tailored to big box retail, mass merchants, and professional distribution channels.

  • Kevin Vayda

    FOUNDER & CEO

    Kevin is a Merchandising and Global Sourcing leader with over 12 years of experience working for big box/online retailers, MRO distributors & manufacturers. Kevin followed his passion for building businesses and established Bellwether-Pacific in 2019.

    Kevin has developed Private Label programs for major retailers in plumbing, kitchen & bath, lighting, electrical, hardware, and home comfort.

    Having held various global sourcing and product development roles, Kevin has “on-the-ground” experience partnering with global manufacturers to develop programs that fit a Buyer’s merchandising strategy.

    Kevin resides in Atlanta, Georgia.

  • Tanya Lu

    GENERAL MANAGER - YOUTH BELLWETHER HONG KONG LIMITED

    Tanya has extensive experience as a sourcing consultant, providing strategic guidance and business solutions to retailers, consultancy firms, and trading companies to drive business growth.

    She has In-depth knowledge of the international retail landscape, including market trends, consumer behavior, and competitive landscape.

    Tanya is responsible for leading Bellwether’s Hong Kong subsidiary, which is focused on supplier selection, quality, logistics and training. Additionally, Tanya’s team is aligned to Bellwether’s international customers in Europe and Asia.

    Tanya and her family reside in the UK.

  • Mike Nelson

    Michael Nelson

    VICE PRESIDENT - PRODUCT DEVELOPMENT & INDUSTRIAL DESIGN

    Mike is an expert in Product Development and Industrial Design with over 20 years of experience working for big box retailers and distributors.

    In 2011, Mike founded The Home Depot’s Industrial Design department, which plays a key role in private label product development. After 7 years in that department, Mike left The Home Depot as their #1 patent holder in company history.

    Mike also brings to the table, a robust background in consumer research that informs all product development activities. He will lead Bellwether’s product development & design initiatives for key manufacturers selling private label products into retail.

    Mike and his family reside in Atlanta, Georgia.